Postcard Project
Scroll through the animation above to see how the red cellophane reveals different interpretations of data.
The Invisible: Women in Australian Graphic Design'survey asked stakeholders in the industry to list women who had made a ‘significant contribution’ to the field of graphic design in Australia from 1960 onwards.
The results proved that there are many of female graphic designers in Australia who have made contributions deemed significant by their peers. But they also showed that people generally struggled to name more than one.
The data collated from this survey was visually communicated on a series of three postcards. Key statistical pairings were printed on the front. These images then had a layer of red cellophane attached, which could be flipped to reveal and conceal different aspects of the data. This was designed as a conceptual form of communication to play on the theme of invisibility through materiality—representing the presence of women in design.
Above: A series of three postcards displaying data that reveals low visibility of women in Australian graphic design.